OUR STORY

Pastel is a fashion brand born in the laid-back coastal town of Byron Bay, Australia. Inspired by the unique blend of luxury holiday resort wear, chilled vibes along with the natural beauty that Byron Bay is known for, Pastel creates timeless pieces that embody the essence of a coastal woman.

Crafted in Bali, Indonesia, each Pastel garment is made with care and precision by skilled artisans who follow ethical production practices. The brand places a strong emphasis on fair labor and sustainable sourcing, ensuring that every piece is produced in a socially responsible manner.

Pastel's designs are thoughtfully created, catering to the modern woman who values quality, comfort and style. With a focus on silhouettes, soft hues, details and one of a kind prints, Pastel's collections offer a perfect balance of sophistication and simplicity.

Beyond fashion, Pastel advocates for conscious consumerism and promotes a mindful lifestyle. The brand encourages its customers to embrace a slower pace of fashion, valuing quality over quantity and making mindful choices that positively impact people and the planet.

Join Pastel on its journey to create a more sustainable and inclusive fashion industry, where slow fashion meets ethical production, and style meets conscience. Experience the beauty of Byron Bay through Pastel's thoughtfully crafted garments that will become cherished pieces in your wardrobe for years to come.